{"id":20079,"date":"2023-06-27T10:44:28","date_gmt":"2023-06-27T05:14:28","guid":{"rendered":"https:\/\/wpml.artech.com\/blog\/communicating-tech-concepts-to-non-technical-audience\/"},"modified":"2026-04-07T13:18:41","modified_gmt":"2026-04-07T07:48:41","slug":"communicating-tech-concepts-to-non-technical-audience","status":"publish","type":"post","link":"https:\/\/www.artech.com\/fr\/blog\/communicating-tech-concepts-to-non-technical-audience\/","title":{"rendered":"Comment expliquer des concepts techniques \u00e0 un public non technique"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13989 size-full\" src=\"https:\/\/www.artech.com\/wp-content\/uploads\/2023\/06\/How-to-Communicate-Tech-Concepts-to-a-Non-Technical-Audience-Effectively.jpg\" alt=\"How to Communicate Tech Concepts to a Non-Technical Audience Effectively\" width=\"825\" height=\"548\" srcset=\"https:\/\/www.artech.com\/wp-content\/uploads\/2023\/06\/How-to-Communicate-Tech-Concepts-to-a-Non-Technical-Audience-Effectively.jpg 825w, https:\/\/www.artech.com\/wp-content\/uploads\/2023\/06\/How-to-Communicate-Tech-Concepts-to-a-Non-Technical-Audience-Effectively-300x199.jpg 300w, https:\/\/www.artech.com\/wp-content\/uploads\/2023\/06\/How-to-Communicate-Tech-Concepts-to-a-Non-Technical-Audience-Effectively-768x510.jpg 768w, https:\/\/www.artech.com\/wp-content\/uploads\/2023\/06\/How-to-Communicate-Tech-Concepts-to-a-Non-Technical-Audience-Effectively-150x100.jpg 150w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/p>\n<p>Que cela vous plaise ou non, les techniciens passent de plus en plus de l\u2019arri\u00e8re-plan aux premi\u00e8res lignes. Vous vous retrouvez souvent face \u00e0 des publics non techniques \u2013 clients, membres de la direction, finance, \u00e9quipes transversales et autres parties prenantes \u2013 et devez expliquer des concepts techniques de mani\u00e8re simple.<\/p>\n<p>Besoin d\u2019un coup de main ? Voici six strat\u00e9gies \u00e9prouv\u00e9es pour communiquer efficacement des concepts techniques \u00e0 un public non technique.<\/p>\n<ul>\n<li style=\"font-size: 20px;\">\n<h2 style=\"font-size: 20px; text-align: left;\">\u00c9tablissez la pertinence d\u00e8s le d\u00e9part<\/h2>\n<div style=\"font-size: 14px; padding-bottom: 10px;\">\n<p>Votre audience sera beaucoup plus r\u00e9ceptive si elle comprend l\u2019impact de l\u2019information pour elle. Bien s\u00fbr, vous voulez expliquer la feuille de route du processus, mais il peut \u00eatre judicieux de commencer par expliquer l\u2019objectif final.<\/p>\n<p>La pr\u00e9paration est essentielle ici. Faites vos recherches pour comprendre quelles informations seront pertinentes pour l\u2019audience, puis concevez votre pr\u00e9sentation pour r\u00e9pondre d\u00e8s le d\u00e9but \u00e0 la question \u00ab qu\u2019est-ce que \u00e7a m\u2019apporte ? \u00bb.<\/p>\n<\/div>\n<\/li>\n<li style=\"font-size: 20px;\">\n<h2 style=\"font-size: 20px; text-align: left;\">\u00c9vitez la surcharge d\u2019information<\/h2>\n<div style=\"font-size: 14px; padding-bottom: 10px;\">\n<p>M\u00eame si vous avez beaucoup d\u2019informations \u00e0 partager, inonder l\u2019audience de d\u00e9tails n\u2019aide pas.<\/p>\n<p>Soyez s\u00e9lectif et r\u00e9duisez le contenu. Concentrez-vous sur l\u2019essentiel pour votre audience. Anticipez les questions qu\u2019ils pourraient poser et restez focalis\u00e9 sur les points les plus importants et pertinents.<\/p>\n<p>Par exemple, si on vous demande d\u2019\u00e9valuer un outil de cybers\u00e9curit\u00e9 par rapport \u00e0 un autre en un temps limit\u00e9, ne comparez pas la technologie sous-jacente, mais expliquez comment ces outils se traduisent en ROI, att\u00e9nuation des risques et fonctionnalit\u00e9s.<\/p>\n<\/div>\n<\/li>\n<li style=\"font-size: 20px;\">\n<h2 style=\"font-size: 20px; text-align: left;\">Racontez une histoire<\/h2>\n<div style=\"font-size: 14px; padding-bottom: 10px;\">\n<p>Tout le monde aime une bonne histoire. Construisez-en une autour de votre message. Ne vous contentez pas de faire une pr\u00e9sentation ; emmenez l\u2019audience dans un voyage. Pour chaque diapositive, voyez comment elle fait avancer le r\u00e9cit global de la pr\u00e9sentation.<\/p>\n<p>Incorporez des anecdotes personnelles, des exemples et des analogies pour illustrer vos propos. Si vous n\u2019avez pas d\u2019histoire personnelle pertinente, recherchez des \u00e9v\u00e9nements relatables pour renforcer votre argumentation.<\/p>\n<\/div>\n<\/li>\n<li style=\"font-size: 20px;\">\n<h2 style=\"font-size: 20px; text-align: left;\">\u00c9vitez le jargon<\/h2>\n<div style=\"font-size: 14px; padding-bottom: 10px;\">\n<p>Les termes techniques et abr\u00e9viations que vous ma\u00eetrisez sont \u00e9trangers \u00e0 votre audience. Il faut abandonner le jargon.<\/p>\n<p>Parsemer votre discours de termes techniques peut entra\u00eener d\u00e9sint\u00e9r\u00eat et d\u00e9sengagement. Simplifiez et expliquez les concepts autant que possible.<\/p>\n<p>Si beaucoup de d\u00e9tails sont n\u00e9cessaires, ou si vous doutez du niveau technique de l\u2019audience, envisagez de distribuer un petit glossaire avant la pr\u00e9sentation.<\/p>\n<\/div>\n<\/li>\n<li style=\"font-size: 20px;\">\n<h2 style=\"font-size: 20px; text-align: left;\">Utilisez des supports visuels<\/h2>\n<div style=\"font-size: 14px; padding-bottom: 10px;\">\n<p>Pourquoi perdre la moiti\u00e9 de la r\u00e9union \u00e0 expliquer un point quand quelques images peuvent l\u2019illustrer plus rapidement ?<\/p>\n<p>Le contenu visuel est tr\u00e8s efficace pour communiquer des processus et concepts techniques. Selon des \u00e9tudes, 65 % des personnes apprennent mieux visuellement. Les supports visuels sont donc pr\u00e9cieux pour aider un public non technique \u00e0 comprendre.<\/p>\n<p>Utilisez des diagrammes, des mod\u00e8les et d\u2019autres techniques visuelles pour renforcer votre message.<\/p>\n<\/div>\n<\/li>\n<li style=\"font-size: 20px;\">\n<h2 style=\"font-size: 20px; text-align: left;\">Demandez des retours et invitez aux questions<\/h2>\n<div style=\"font-size: 14px; padding-bottom: 10px;\">\n<p>La communication est un \u00e9change \u00e0 double sens. En plus de transmettre votre message, observez la r\u00e9action de l\u2019audience. Ont-ils des questions ? Suivent-ils le rythme ? Soyez attentif aux signaux implicites et sollicitez un feedback explicite.<\/p>\n<p>Prenez des pauses fr\u00e9quentes pour inviter aux questions et clarifier les points. Respectez le niveau technique de votre public.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Que cela vous plaise ou non, les techniciens passent de plus en plus de l\u2019arri\u00e8re-plan aux premi\u00e8res lignes. Vous vous [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-20079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communiquer des concepts techniques \u00e0 un public non technique | Artech<\/title>\n<meta name=\"description\" content=\"Vous avez du mal \u00e0 expliquer des concepts techniques \u00e0 un public non technique ? 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